Soulheart
Magnus Title · Prepared for Krystle Szymanski Blachley

Growth comes from visibility.

The best brands are visible brands across four major channels: word of mouth, social media, search visibility, and paid advertising. Magnus Title is a leading brand in Arizona and Nevada and needs a beautiful website, active content production, and advertising campaigns that will take its reach even further.

Capture consistent content

People trust faces, not logos. Video and photos of your team explaining what you do is what makes a stranger feel like they already know you.

Build more visibility

The video gets people to stop and pay attention. The ad puts it in front of the right people, and the landing page gives them one clear thing to do next. The form is where they raise their hand and tell you they want to talk.

Reach more people

A lead is only worth something if someone follows up. Every name goes straight into your CRM or a spreadsheet the moment it comes in, so your team can call while the interest is still fresh.

How It Works

Stop the Scroll. Get the Lead. Land the Client.

You get us the media. We structure it into ads, buy the media, and send traffic to a page built to collect leads that drop into whatever system your team follows up in. We help you align your brand to the right types of content you'll need to keep more visibility on social media and utilize that same content for ad campaigns that get attention and convert to leads. Our process is outlined below and filters everything through our $2M of Ads data we've collected over the past 8 years.

01

Media

You send us the media each month: reels, rep spotlights, and footage we can cut into ads.

02

Ads

Soulheart structures that media into Meta campaigns and handles the media buying and customer targeting.

03

Landing Page + Form

Every ad lands on a page built for one job: turning the click into a form fill.

04

Leads

Each lead drops into your CRM or a shared spreadsheet, ready for a rep to follow up.

What We Promote

Your services, in front of the right people.

Title orders

The online order form, in front of the people choosing where the next file goes.

Property research

Foreclosure reports, listing kits, farm kits, CC&Rs, and E-Docs.

Title services

Multiple underwriters, residential and commercial.

Escrow

The officers who handle the complicated files.

Who We Target

The people who send you files.

Real estate agents

Individual Realtors, teams, and brokerages, from new agents who need marketing support to top producers who need reliable closings.

Mortgage professionals

Loan officers, mortgage brokers, lenders, and refinance specialists.

Attorneys and CPAs

Real estate attorneys, estate and probate specialists, and CPAs working real estate transactions.

Investors

House flippers, buy-and-hold investors, small investment groups, and 1031 exchange clients.

Builders and developers

Residential builders, land developers, and commercial development firms.

Property managers

Rental portfolio managers and HOA firms moving units and handling owner transfers.

Insurance agents

Homeowner and commercial insurance agents already sitting next to every closing.

Buyers and sellers

First-time buyers, move-up buyers, sellers, and luxury buyers.

The Plan

Our Guided Plan to Success

01Get it live
02Force the answers
03Scale what wins
04Add platforms
Packages

Pricing to help you Build, Launch, and Scale to the Next Level

Website & Search Visibility
Recommended
$12,000 one-time
Existing WordPress site migrated to the Lovable platform
Tracking and analytics installed
SEO and AI search monitoring installed
Structured for AI answers using Magnus information and data
Security scanning activated
Web Content Accessibility Guidelines (WCAG) applied
Connected to Google Search Console and Google Business Profile
Sitemap rebuilt from the ground up
Six months of free site updates included with an ads package
Access to the Basecamp project management system for change requests

The build also includes a content audit of all 79 existing pages to determine what stays, what gets updated, and what gets removed. The current sitemap is fragmented across seven separate files, several last touched in 2018 and 2021, which is a strong signal that a large share of that content is no longer helping anything in Google or AI searches.

Ongoing, after launch
Soulheart Hosting: hosting, monitoring, and platform updates
$99/mo
Pro
Recommend to Start
1 to 2 campaigns per month
$6,000monthly
plus $2,000 additional Meta Ads Budget
Every month you get
Meta campaigns built and managed end to end
An ad built from every reel delivered
A landing page per campaign, 4 variations tested
SEO/AEO reviewed every month
Ad performance tracking and a monthly performance results report
One content strategy and creative meeting per month
Six months of free site updates included with the ads package
Access to the Basecamp project management system for change requests
Bonus: A/B Tests of every piece of media

Additional $1,000 setup fee if Business Manager is not active.

Elite
Everything in Pro, plus 3 to 5 additional campaigns per month
$15,000monthly
plus $1,000 a day Meta Ad Budget
Elite adds
Three to five additional ad campaigns per month
Active monitoring for scaleable ad opportunities
Retargeting audiences
A full data attribution funnel built on results
Additional channel opportunities identified on platforms like Google, YouTube, TikTok, OpenAI Ads, X, and newsletters
Daily and hourly reviews during periods of high spend

More campaigns and more creative in market at once, so the answers arrive in weeks instead of quarters, and channels beyond Meta open sooner.

Red Crane Digital team

A facilitated relationship.

Red Crane Digital is based in the East Valley and is one of our recommended content production partners for organic social and paid ad campaigns. Their cost is not part of Soulheart's fee and does not pass through us. Monthly rates run in the range of $6,000 to $9,000 starting at 20 reels each month, include a Creative Director, and they work directly with us so the content matches what the ad campaigns need. They also include a 20% discount on a 12-month agreement, and they produce Video Sales Letters, which are highly effective on marketing landing pages. If Magnus would like an introduction to Red Crane, we are happy to facilitate that.

The Math

Outcomes to work towards defining for Magnus Title.

Cost per lead
What it costs to put one new name in front of a rep, by campaign and by audience.
Industry average
$60 to $150 for agent and lender targeting. $6 to $30 for consumer instant form campaigns.
Cost per campaign, ad set, and ad
Which specific creative and which audience produced the lead, and which ones burned budget.
Industry average
$1.50 to $3.50 per click in real estate services, with click through rates of 0.80% to 1.5%.
Landing page conversion rate
How many people who land actually fill out the form, tracked per page variation.
Industry average
2.4% median. 5% to 10% on a well built page.
Creative performance by asset
Hook rate, hold rate, and cost per result on every reel, so filming days get pointed at what works.
Industry average
A 3 second view rate of 20% to 30% is healthy. Above 30% is strong.
Audience and geography response
Which agents, lenders, investors, and which markets in Arizona and Nevada respond, and at what cost.
Industry average
No reliable public average. Cost per result routinely swings two to three times between markets.
Return on ad spend
What the ads return once a new referral partner starts sending files, not just what a lead costs.
Industry average
2.2x median in real estate services, which understates title because one agent sending two files a month keeps paying out for years.

Averages below are blended from 2025 and 2026 Meta and real estate services benchmark data.

Results

Results from Soulheart's past clients.

50M
People reached organically through one ad campaign
spent less than $10K
1
Ranking on Google
in less than 30 days
$1M
New revenue growth
in Year One
2
Viral ads that generated $1M
in 72 hours
Soulheart was one of the best decisions I made to build our pipeline. Their strategic messaging is personalized and proven to get results. I increased our connections 110% per month resulting in 3 additional closed deals per month. Working with them was money well-spent!
Sarah Jensen
Strategic Compliance Partners
Can't explain how amazing it is to have Josh and his team at Soulheart on our side. From a complete website redesign, to managing our paid ads and the reporting from both, they give us the info so we can make decisions that help us grow!
Megan Golder
The Gorilla Fund International
Josh and the team at Soulheart helped us overcome some major obstacles that allowed our Y to grow nearly $2 million. We are so grateful for their team and partnership and highly recommend them for anyone looking to grow your brand and generate more revenue.
Lara Wilson
YMCA of Greater Montgomery
Soulheart is filled with a talented team who I not only consider friends, but without their help we would not have been able to push out so many transformational marketing initiatives over the last few years.
Matthew Johnson
Apex Service Partners
Your business is guaranteed to thrive as a direct result of working with Josh and his team!
Mailynne Calvin
Exit Commercial Realty
Soulheart is the best Marketing Partner!
Heather Peterson
Smead Capital Management
Next Steps

Get Started with Soulheart.

13 years of helping grow brands worth more than a combined $1.14B with websites, organic search visibility and paid media (ad campaigns).

  1. 1 · Let us know if you want to proceed forward with one of the packages.
  2. 2 · Kickoff call to get clarity and alignment.
  3. 3 · Initial invoice is sent, and once paid work will begin.